Artificial intelligence is transforming the way we create and consume content. While this technology offers incredible possibilities, it’s also causing a very real problem. The internet is currently being littered with petabytes of lazy, AI-generated content. I’m sure you have seen this on your favorite blog sites, in your inbox, on your social pages — it’s everywhere.
Hybrid Inbound did not invent the CARE method, but coining the term and defining a straightforward approach to crafting high-quality, responsible AI content is the first step to cleaning up the internet. CARE stands for Collect, Ask, Review, and Edit. This article provides an outline for all content creators to follow in order to create engaging and personalized content.
Collect: Gather Everything You Need
Before diving into content creation, start by collecting all necessary information. This stage is about gathering comprehensive details to set a solid foundation for your AI-generated content. This includes everything from brand guidelines and writing samples to compliance documents and any other relevant materials.
For instance, if you’re working on content for a tech company, you’ll need to gather their product details, target audience information, and previous marketing materials. The more information you have, the better your AI can produce content that aligns with the brand’s voice and objectives. Hybrid Inbound collects all of this information via our Brand Questionnaires, so each time we use AI we can simply plug in all the relevant details about our client.
Ask: Crafting the Perfect Prompt
Once you have everything you need, it’s time to formulate your prompts. This is where the magic happens—if you provide clear, detailed prompts, your AI is more likely to generate accurate and relevant content. Think of prompts as instructions for your AI. The better your instructions, the better the output.
You should also think of AI like the world’s smartest child. Giving it too much information that is irrelevant or redundant will hurt the accuracy of the response. Pioneer Dev AI wrote a great piece on this topic, definitely give it a read to improve your prompts.
Review: Human Eyes Humanize
Even with a well-crafted prompt, AI-generated content isn’t perfect right out of the gate. This is where human review comes into play. After generating content, it’s essential to have a human review it thoroughly. This step involves checking if the content aligns with the tone, messaging, and guidelines you’ve set.
Reviewing isn’t just about spotting errors. It’s about ensuring that the content accurately represents the brand’s voice and message. If something feels off or doesn’t quite fit, it’s crucial to go back and refine the prompt or adjust the content until it meets the desired standards.
Edit: Fine-Tuning for Perfection
The final step in the CARE method is editing. Once the content has passed the review stage, it’s time for a final polish. Editing involves refining the content to make it sound more natural and engaging. This includes fixing any awkward phrasing, correcting grammar, and ensuring the content flows smoothly.
Editing is where you make the content shine. It’s about making sure that it’s not only accurate but also compelling and easy to read. A well-edited piece of content will resonate better with readers and leave a positive impression of the brand. During our survey period, we found that adding human edits to even the best reviewed AI-generated content almost doubles the perceived value of the blog.
Why CARE Matters
The CARE method is all about ensuring that AI-generated content is responsible, accurate, and high-quality. By following these steps—Collect, Ask, Review, and Edit—you can avoid the pitfalls of poorly generated content and produce material that truly resonates with your audience.
In a world where content is king, the quality of what we put out there matters. By taking the time to follow the CARE method, you’re not just creating content; you’re creating value. So, next time you’re working with AI to generate content, remember to CARE about the process and the outcome.
